- ERPTop 10 SKUs: margin -1.8% this quarter
- CRMAverage discount: +3 points vs Q1
- ExcelPrice list: frozen for 11 months
- ERPFreight costs: +6%
- ExcelContract register: raw-material escalator clause inactive
It isn't the market. It's 3 extra discount points and a price list frozen for 11 months. Margin is slipping where nobody is looking.
Refresh the top 10 SKU price list and activate the raw-material escalator: 2.4 EBITDA points recoverable.